Site design and structure is a lot of work. One of the most important considerations is often overlooked by first-time site owners is content management and structure. Where to put it and how to display it? What is the message that you are trying to get across?
If you don't consider content management and structure in the design of your site, your site won't perform at optimized levels. It's as simple as that.
You won't be getting good results as far as site visitation.
Does your site have all of these qualities?
* Attention grabbing headlines that make a person look and investigate.
* Compact statements
* Meaningful words: Discover, Learn, Investigate, Make Money, etc.
* Sub-headings that lead the eye from top-to-bottom, left-to-right on each page.
* Graphics that support the brand or products (not stale, seen-it-before clip art).
* Professional sales copy to explain your product.
* Do you have a host that is good and guarantees you plenty of uptime?
If you are debuting your site without all these key factors, you may be in trouble before you even start out.
If you are struggling, you should get a good web consultant or web marketing team to assist you with site development. If your business depends on your web sales, don't be cheap! Put in the time, effort and money to get a professional to develop your site for you.
When people come to your site, they want to see professionalism and organization. If there want to buy a coat then you need to show them the picture of the coat. People don't like reading long statements on web sites. They just want brevity and clarity and then want to check out what you've got to sell or what type of service you provide.
If your web site is out of whack, get professional help. That even addresses branding because in a lot of businesses, your URL is your brand name. Get help if your business is web dependant!